Frankie De Soto was born on the beautiful island of Puerto Rico. He graduated from the University of North Texas with a Bachelor's degree in Art and two minors in Marketing and Radio, Television and Film. After a couple of years doing graphic design, he decided to go back to school realizing the big shift to online. He discovered his passion in online media, cyberculture and Latin American studies at the University of Texas at Dallas, where he graduated with an MFA in Arts & Technology.

Frankie continues his studies with Hispanic online media and emerging media with his current blog, www.mediarumba.com, as well as collaborating and discussing the issue with other Hispanic professionals and academics in other blogs and his personalized Facebook Group. His other passion is also talking about the beauty of Puerto Rico and it's culture so Lance invited him to administer his Facebook page, Being Puerto Rican. Frankie posts various topics such as Puerto Rican music, food, news and culture to excite his followers not only from Puerto Rico but also Puerto Ricans all over the world. Right now, Being Puerto Rican has over 17,000 members and still growing!