With the market constantly evolving, being Latino has gone from being a niche community to being a national trend. In the past year, we have seen Latino artists like Luis Fonsi, JBalvin, Daddy Yankee and more partner with general market artists like Justin Beiber, Beyonce and others, creating music that has transcended language barriers and made a national impact. This impact has sparked the inspiration for a rebranding of one of our pages.
With the markets constantly evolving and this new switch to Latino being mainstream, we have decided to rebrand our Viral Latino page to simply, VL. VL will capture the idea of Latino content being mainstream and share it with the masses in order to create meaningful connections among an already diverse audience.