Intellectually Entertaining. Socially Relevant.
When it comes to piquing the interest of America’s fastest growing purchasing power, advertisers will have to think again. A new study indicates that Latinos not only do not view themselves as a niche, they also resent being lumped into a general category that’s defined merely by cultural background. The Study A new study conducted Read More
In a recent New York Times blog post, a question on the minds of many Latinos was discussed: In spite of the figures, the projections, the potential, why aren’t all businesses courting what will soon be the biggest ethnic group in America? It’s not that there is no interest in doing so. On the contrary, Read More
A recent survey from TD Bank, America’s Most Convenient Bank®, found that Latinos are more than 10% as likely to have opened a checking account in the past five years as non-Latinos. If you’re one of the millions who will be opening a checking account this year, it’s a good idea to take the time Read More
Chase Bank has announced a recent initiative where they will offer 8 small businesses the opportunity to win a grant to use towards their company (should they make it through a few rounds). Today, Being Latino has decided to join the race and will need YOUR votes to get through the 1st round. Since launching Read More
An interview with Alma Guajardo-Crossley Recently at the Hispanicize 2012 event, we caught up with Alma Guajardo-Crossley, The Director of Diversity Initiatives at GM. A Corporate Visionary; an honor recently awarded by the US Hispanic Leadership Institute, in recognition of her 27 year career and service to the community – we got a chance to Read More
One of the most important things you can do is to pay your bills on time Source: GobiernoUSA.gov/USA.gov Having a good credit score can make your life easier. You could qualify for loans with better interest rates, rent a house or apartment, and get service from telephone and utility companies. On the other hand, having Read More
A few months ago I visited a friend over at the Google offices in Chicago. I was treated to a delicious sushi lunch in their dining room and found out that we had to get there fast because it was a popular day for employees and the line would be long. My question to my Read More
We know how it’s supposed to work: If you want people to perform better, reward them with bonuses, merit pay, and commissions while threatening them with negative consequences if they fail. Businesses rely on this system of carrots and sticks to work. But it doesn’t. According to Daniel Pink, author of Drive: The Surprising Truth Read More
Have you ever stared into your closet and wondered, “Can I get away with wearing sequins?” Okay, maybe sequins aren’t your thing, but what really is appropriate for the office? Are panty hose a must? Is cleavage a no-no? Simon Doonan, fashion commentator and creative ambassador for Barneys New York, has a few things to Read More
Few things are as annoying as listening to the drip, clunk, swoosh and squeak of a leaky faucet, broken shutter or a loose floor board (especially if you’re trying to get your sleep on.) While some people are DIY-ers and handy with a pair of pliers and a screw driver, for many of us our Read More