Being Latino on Google Plus

Business struggles

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Latino entrepreneurs are on the ball with a new study that found that Latino owned businesses are growing at more than twice the national average since 2007. The Hispanic Businesses & Entrepreneurs Drive Growth in the New Economy study by Geoscape proves that Latinos are becoming a major source of growth for the United States economy. Read More

Wage theft

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Walmart, Schneider, McDonalds, FedEx, DoubleTree, Forever 21, baseball’s San Francisco Giants, Subway, Farmer’s Insurance, various contracting agencies, and the list can go on but does it need to? These companies are under investigation for wage violations or have already been cited over the past several years. Kim Bobo, a Chicago workers’ rights advocate and author Read More

Labor Day and Latinos

latinpost.com

To most people, Labor Day is just an extra day to relax and sleep in. For others, Labor Day holds true meaning. Labor Day was created to honor the social and economic achievements of American workers. But as Raul A. Reyes wrote, “Latino officials and labor leaders state Hispanics increasingly represent the workforce of the Read More

Mexican oil: New decisions

gettyimages.com

Oil, and being an oil producing country, has been a world wide issue for many years. It continues to be an issue for not only the United States, but also for Mexico. Recently Mexico announced that they want to open their oil reserves to private investors. This is a new development for a country that has self Read More

From picking crops to running the farm

gettyimages.com

When it comes to farming it’s almost impossible for the word “immigrant” not to come to mind. In the United States, Latino immigrants seem to be the popular choice of migrant worker. Most take this an opportune situation to take advantage of those in a dire situation. Sadly, these farms don’t exactly encourage legal migration. Read More

Upscale and affluent Latinos are tech savvy, bilingual, and big spenders

gettyimages.com

The number of wealthy Latinos is on the rise. The number of Latinos with a household income of over $75,000 has been on a steady incline since 2002 (doubling by 2010), while non Latinos’ households are not seeing the same steady growth. This phenomenon has caused marketers to take note of this new clientele: the Read More

Marketing en Espanol

socialmediasmarketing.com

Latinos have become an important demographic in the growth of social media. According to Latinopost.com, “there are approximately 23 million Latinos active on Facebook”. Since more and more Latinos are using social media every day, social media is beginning to make accommodations. Branding is becoming a very important part in today’s marketplace. Many sites are used to Read More

Toyota seeks a bigger share of the market

caranddriver.com

All of us want that fancy whip to show off to our family and friends or even cruise down the block while blasting the radio. Everyone who is car savvy knows which cars are the best, or which is the most popular model. Toyota is the most popular car among Latinos and it seems like it’s Read More

Using the Latino Trifecta to engage millennials

latinpost.com

In Spanglish Is Taking On A Mobile Movement, Lance Rios says Spanglish is used far and wide by U.S. Latinos because of their ability to use both languages with ease. This, combined with the adept ambiculturalism of Latinos, sets them apart from their one-dimensional counterparts. Robert Schoon’s, AT&T, Vice Launch ‘Between Two Worlds’ Campaign to Reach Read More

JLo bug

billboard.com

You know those times when you feel a little bit lazy about finishing your school work, and you decide that you are going to put on your favorite singer’s music that you know really motivates you and helps you concentrate better? Well that is certainly the way things turned out for this group of scientists that Read More