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Why doing business en Español is great for business but horrible for Latino power

It’s about time that Latinos start having an honest conversation about a new trend in business that offers services in Spanish After delivering a lecture celebrating Hispanic Heritage Month at a central New Jersey community college recently, I opened the floor to questions. One member of the audience, an older student who described himself as the son Read More

The subtleties of marketing beer to Latinos

via  Elizabeth Blair/NPR – Any industry looking for major growth in the U.S. market can’t ignore Latinos, who make up 16 percent of the U.S. population. As the Latino population grows, beer marketers are trying more nuanced ways of influencing this key segment. “They love beer,” says Jim Sabia, chief marketing officer for Crown Imports, which Read More

Can American be made in America?

- via ABC News Job creation seems to be a topic on everyone’s tongue these days. While we all wait for the 99 percent to give back to this nation, an economist turned builder has embarked on an experiment of his own. Can you build a house, using only American made materials, and still be Read More

The rise of the $5 dollar card fee

File this one under ‘not surprising’. Bank of America announced last week that it would begin to institute a five dollar monthly service fee for using their debit card to make purchases. Earlier this year I wrote about a few of the pending changes that banks were set to make, largely as a means of Read More

Financial planning for us dummies

Financial planning at the personal level is not a new concept anymore; it has been around for several decades now, but most of us aren’t disciplined planners. I first started saving for retirement because my company made it available, and later on, to have an educated counter argument to all reps who wanted to sell Read More

Say Adios to your free checking account?

via USA Today – Only 45 percent of non-interest bank checking accounts are free, down from 65 percent in 2010 and 76 percent two years ago, according to a survey released Monday by Bankrate.com. Fees, meanwhile, are rising: The average monthly fee for a non-interest account is $4.37, up 75 percent from a year ago. Banks Read More

Latin business owners, entrepreneurs are on the rise!

via NY Daily News -  When Kevin Alicea’s grandfather left Puerto Rico for the Bronx back in the 1940s, opening a small grocery on Webster Ave. was a matter of survival. “My grandfather opened a bodega to put food on the table,” said Alicea, 39. Two generations later, the grandson is also an entrepreneur, but Read More

Forbes Celebrity 100 List features Latinos

The Forbes Celebrity 100 ranks the world’s most powerful celebrities in pay, money, TV/Radio, Press, Web and Social standings. Several Latinos made the list. #81 Actresses Cameron Diaz and Eva Longoria with $18 million and $13 million respectively

Did you buy a lemon? A few tips to fight back

I remember when I was a child, my parents had almost every appliance needed in a normal middle class home. I never saw them replacing the blender, the home stereo or even the refrigerator. I left my house when I was 18 years old and those same appliances stayed with them for many years. Today, Read More

The Latino Traveler

    The Latino traveler is probably among the most interesting. Why? Because when we travel, we want to bring the entire family and still attempt to save money. As a child, my father used to take mom, my brother and me to the usual vacation spots like Canada, Florida and of course our “motherland” Read More