In my familia, I would not be surprised if one of the females were thrown out for not knowing how to sew.  You laugh, and it is a funny idea, but we all sew in some way or another.  My grandmothers made clothes for the children and my paternal grandmother started her own dress Read More

  I think I may be beating a dead horse, or going overboard with this one. I was looking at a local Hispanic Chamber of Commerce website, trying to decide if I wanted to join it and really liking what I saw. The chamber had a lot of demographic data on Hispanic owned businesses, and Read More

  As we grow older, we start to realize a few things about our past. One key point (take note marketers) is that Latinos love festivals and the free products they provide. Yes this sounds like a stereotype but look back and remember when your mama dragged you out to the annual Colombian festival or Read More

  I’m purposefully using the word “attack” and not “target.” I’ve been paying a lot more attention to how companies market, promote, and sell goods to Spanish speaking markets and I’m not liking what I see. One of the markets that I wanted to focus on with Marketing Latinos was helping companies and individuals reach Spanish speaking markets Read More

  As a growing minority/majority or however you want to call us, Latinos work in various fields including health, education, communication and so on. However, when do you realize that as you look around the board room or meeting you don’t see any familiar faces? Is that a problem or are we just reaching too Read More

The never ending questions marketers ask themselves when thinking of their Hispanic marketing campaign. Our market is so special because to be honest, you can and will never ever please everyone. Why? Because (to me) there are three types of Latinos/Hispanics: The old school abuelita type who just lives her life and only likes watching Read More

So you’re surrounded by America’s Top 10 CEOs; what do you do? This is actually something we should be asking ourselves every day.  We all have different social circles and as Latinos, we just love meeting people. But should we have hidden agendas when going to events? I’m not at all a sales person but Read More

Statistically, black men have been the hardest hit by the downturn of the economy, sustaining huge losses in employment. As talk of hiring begins to heat up again, we are beginning to see more dialog about diversity in the workplace and efforts to hire minority workers, while at the same time we are seeing news Read More

What do you do? Is it sellable? Would consumers rush to Wal-Mart to buy your latest creation en masse? Does it have the Simon Cowell “WOW Factor”? Even we writers face a dilemma when we [finally] write: do we keep faithful to the art or do we write for our audience? If you’re in the Read More

Holiday seasons like Christmas are to be a joyous festivity for the family as we celebrate the birth of the baby Jesus into the world.  We also have included in that celebration the rite of giving gifts to one another, but mostly for the children, just as the three Magi did when they visited Jesus Read More