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Dear CNN, Latinos speak English

Photo by Wikimedia Commons

Many Latinos may be feeling wooed the wrong way these days. “Looking to tap the wealth of U.S. Latinos, CNN is planning to introduce a Spanish-language programming service tailored for broadcast TV stations next year. The service, CNN Latino, is being designed as an eight-hour programming block featuring news, documentaries, talk shows and lifestyle programming. Read More

Old News: Few Latinos in mainstream news

TD Ford Grundlepuck via Flicker

Last week The Huffington Post’s Roque Planas reminded us yet again of the lack of diversity at major newspapers — a topic regular readers are well aware of. Planas related that “White, non-Hispanic journalists wrote a whopping 98.2 percent [of] front page articles this year in major U.S. newspapers.” Planas zeroed in on immigration coverage, Read More

#Sprintlicious Video Recap of #Blogalicious12

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My morning in Vegas has been quite #SprintLicious

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Well, not everything that happens in Vegas stays in Vegas and that is the plan! Thanks to Sprint for hooking me up with the opportunity to come to Blogalicious 2012, I have had the opportunity to meet with some of the top bloggers in the multicultural arena. Armed with my HTC Evo, I’ll be documenting Read More

Mainstream news: Where are the Latinos?

NBC.Latino.com

To regular readers of Being Latino, it will come as no surprise that Latinos are underrepresented in many professions. A logical extension of this is the lack of Latino representation in the news; indeed, anyone who consciously inspects their nightly news show of preference, provided that it isn’t on a Spanish-language channel, will notice it. Read More

Why we need minority media

Types of media

Mainstream media is aimed at the majority of the consumer population. It’s meant to appeal to the widest variety of consumers. In America, that’s obviously the white population; however, by no means is the mainstream market the only outlet for media. There are of course minority markets with products aimed at minority consumers (you’re using Read More

Five ways to turn off Latinos

Latino stereotypes

Marketers across a variety of industries are trying to figure out the magic formula for capturing the Latino audience. One of the latest experiments is a joint effort by ABC and Univision for an English language cable channel aimed at Latinos. But there are some tired pitfalls the new channel should avoid, including: Cartoonish or Read More

Job search essentials: Cover letter, resume, and your Facebook password? [video]

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Concerns over privacy with the use of Facebook remain a concern in the minds of many, but they’re usually founded on Facebook’s own privacy policy. Now there’s a different concern, companies out there, including law enforcement in Madison, Wisconsin are requiring that applicants give them access to log in to their personal Facebook pages, essentially Read More

Happy Cancer Chick [video]

Photo: Eileen Rivera

I have never met anyone whose life has not been impacted by cancer in one way or another. So, the question posed is, can cancer be funny? In the right hands, the answer is a resounding yes. I recently had the opportunity to attend the premiere of a new web series. Happy Cancer Chick comes Read More

Deleting your Google browsing history

google-search360

The use of Google as the default for almost everything in our live: email, search, Youtube, social networking, and much more is pretty much complete. A couple weeks ago, you may have received some notification that Google is updating its privacy policy. Now, usually when it comes to privacy policies and terms of service, you Read More