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Latino education focus for cereal giant

boxtopsJESSENIA MARTINEZLatino education is the central focus of a new initiative launched by food giant General Mills, which aims to increase parent participation in the daily education of Latino children in the U.S.

The company’s Box Tops program is partnering with the National Council of La Raza (NCLR) on a project called Committed Parents: Supporting Your Child’s Success. The initiative includes 21,000 printed bilingual “Latino toolkits” that are being distributed to schools and NCLR affiliates to give to parents.

Box Tops will host parental training workshops in Houston, Chicago and Los Angeles, throughout May and June, in schools with large Hispanic populations.

Created in 1996, Box Tops for Education gives families a way to earn cash for their schools by clipping coupons from such brands as Cheerios, Betty Crocker, and Pillsbury.

How involved were your parents in your education? How involved are you in your child’s education? Share with us!

By Being Latino Contributor, Ariana Montelongo de Valdivia. Ariana is a graduate of the University of Houston and has worked in Public Relations with the American Heart Association, LifeGift Organ Donation Center, Edelman Public Relations and currently hosts two TV shows on HMS TV (Houston MediaSource).Ariana can be followed on Twitter @AriMontelongo .


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