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Latinos Doing Their Thing: Rafael Esquer

 Latinos doing their thing presents…

A native of the Sonora desert of Mexico, Rafael Esquer has made New York City his home for more than a decade. As Creative Director at, his group’s work in communication design received the National Design Award in 2004 from the Cooper-Hewitt National Design Museum.


Esquer now runs Alfalfa Studio, his own design studio which was established in 2004. Clients have included The New York Times Magazine, Nike, Björk, AIGA, The Philip Johnson Glass House, The Houston Rockets, Tommy Boy Records, Target, IBM, Scholastic, International Flavors & Fragrances Inc., Museo del Barrio, and MTV. Some of his work is contained in the Library of Congress poster collection, the Museum of Fine Art in Montreal, the Poster Museum in Poland and the Olympic Museum in Switzerland.


In 2007, Taschen named Esquer one of the world’s 100 most influential graphic designers working today. (Charlotte and Peter Field, eds. Contemporary Graphic Design). Rafael teaches at the School of Visual Arts, and he has taught at the Art Center College of Design and NYU. He has been a visiting artist in the graduate graphic design program at Yale and served on the board of directors for the American Institute of Graphic Arts/New York.


Esquer currently sits on the Advisory Board for AIGA’s Diversity Archives, curating the first exhibition of minority graphic designers over the last 100 years. Esquer received his BFA in graphic design from Art Center College of Design. He frequently serves as judge and speaker at national and international design events

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Being Latino contributors consists of individuals and partner organizations. They join us in our goal of providing our audience with a communication platform designed to educate, entertain and connect all peoples across the global Latino spectrum. Together we aim to break down barriers and foster unity and empowerment through informative, thought-provoking dialogue and exchanging of ideas. Giving a unified voice to the multitude of communities that identify with the multidimensional culture that is Latino.

Disclaimer: The views and opinions expressed in this article are solely those of the author and should not be understood to be shared by Being Latino, Inc.

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