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Latinos Doing Their Thing: Rafael Esquer

 Latinos doing their thing presents…

A native of the Sonora desert of Mexico, Rafael Esquer has made New York City his home for more than a decade. As Creative Director at, his group’s work in communication design received the National Design Award in 2004 from the Cooper-Hewitt National Design Museum.


Esquer now runs Alfalfa Studio, his own design studio which was established in 2004. Clients have included The New York Times Magazine, Nike, Björk, AIGA, The Philip Johnson Glass House, The Houston Rockets, Tommy Boy Records, Target, IBM, Scholastic, International Flavors & Fragrances Inc., Museo del Barrio, and MTV. Some of his work is contained in the Library of Congress poster collection, the Museum of Fine Art in Montreal, the Poster Museum in Poland and the Olympic Museum in Switzerland.


In 2007, Taschen named Esquer one of the world’s 100 most influential graphic designers working today. (Charlotte and Peter Field, eds. Contemporary Graphic Design). Rafael teaches at the School of Visual Arts, and he has taught at the Art Center College of Design and NYU. He has been a visiting artist in the graduate graphic design program at Yale and served on the board of directors for the American Institute of Graphic Arts/New York.


Esquer currently sits on the Advisory Board for AIGA’s Diversity Archives, curating the first exhibition of minority graphic designers over the last 100 years. Esquer received his BFA in graphic design from Art Center College of Design. He frequently serves as judge and speaker at national and international design events

About Adriana Villavicencio

Dr. Adriana Villavicencio is the youngest child of Ecuadorian immigrants. She has moved 29 times in her life, taking her on a journey from California to Bangalore, India, and New York City, where she recently earned a Ph.D. in Education Leadership and works as a Research Associate at New York University. An avid traveler, Adriana has collected experiences in four different continents and 16 different countries. But as a former high school English teacher, some of her fondest memories are those of her brilliant and brilliantly funny students in Brooklyn and Oakland. Adriana has contributed to several publications including the Daily News and, and is a managing editor for the Journal of Equity in Education. She earned a B.A. in English and an M.A. in English Education at Columbia University, and currently serves on the board of Columbia’s Latino Alumni Association (LAACU). She enjoys scary movies with red vines, Sauvignon Blanc, and her Maltese dog, Napoleon.

To learn more about Adriana’s education consulting company, please visit

Disclaimer: The views and opinions expressed in this article are solely those of the author and should not be understood to be shared by Being Latino, Inc.

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