By: Ana L. Ruedaquintero
(New York, NY) Feb 8, 2013 – Today’s American society is more dynamic than ever. And that is the flag statement that includes all Latino communities in this country since we account for 16.7% according to the U.S Census from 2010. Therefore, we cannot ignore the fact that Latinos are eagerly communicating through social media networks and blogs at a higher rate than others. According to Hispanic Online Marketing, our community online interactions account for average of 24.25 million visitors per day in the major online websites (Yahoo, Google, Facebook, YouTube and MSN). But statistics on their own won’t do any good rather; what matters the most is the impact that those websites and their content creators can do for their audiences.
This is precisely what marketing agency, Cultural Strategies, noticed when South by Southwest (SXSW) was celebrating their annual events in Austin, Texas. Many people were recognized for their great contributions to their communities, but Hispanics were notably absent. This was not because they were not making an impact, rather because their efforts were going unnoticed. As a result, the Revolucionario Awards was created in 2012 with the sponsorship of Univision. The sole purpose of this recognition was to highlight Hispanics who were utilizing online tools to generate a change within their communities. Last year, there were six winners in three different categories, which were the Mobilizer, the Innovator and the New Americano, with a special honoree from Puerto Rico the musical group, Calle 13. Among the winners were 31K Portraits for Peace and Oscar Morales in the Mobilizer category; Maria Teresa Kumar of Voto Latino and Lalo Alacaraz from Pocho.com in the New Americano category; and lastly, Lance Rios from Being Latino and the Vocabador mobile app created by El Jefe Productions in Austin, TX to prepare high school student for the SATs exams in the Innovator category.
Based on last year success, the Revolucionario Awards will be celebrated for a second time in March, 2013 in Austin Texas during the Social Revolucionario event. This year the sponsors are HispanicAd.com and Tr3s.These are two very powerful sponsorships since both of these companies are very good representation of the Latino and Hispanic community. HispanicAd is a division of Hispanic Media Sales, Inc., and since 1998 offers daily Hispanic advertising news and updates, weekly articles about the issues, individuals and corporations that define the industry and a weekly newsletter to more than 25,000 subscribers weekly. And Tr3s is MTV, Música y Más, owned and operated by Viacom International Media Networks, a unit of Viacom Inc. (NYSE: VIA, VIA.B), reaches 6.3 million Hispanic TV households (45% of US Hispanic Total TV HH) and 33.6 million total TV households.
In the same fashion as last year, The Revolucionario Awards are accepting nominations for single individuals, groups of people or organizations in the same three categories. Some of this year’s nominees are: Sara Ines Calderon from Mass Wired in the New Americano category, Lucia Matthews CEO and Founder of El Dialogo in the Innovator category and Edgar Mejia known as the “Social-do-gooder,” in the Mobilizer category among others. Supporters of each candidate can cast their votes by liking their Facebook pages and they can also nominate others if they wish to see them receive the award too.
The Social Revolucionario event organizers encourage their audience and nominees to go to their website www.thesocialrevolucion.com to see the profiles of this year nominees as well as to stay in contact for the latest updates and information about the event through their Facebook: facebook.com/thesocialrevolucionatsxswi or Twitter: twitter.com/revolucion.com.