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How botánicas serve the Latino community

- via Huffington Post

NEW YORK — Deirdre Bentancourt, currently unemployed, escorted her daughter through the aisles of a Bronx botanica that bills itself as the largest on the East Coast, a spiritual superstore of herbs, candles, oils, perfumes, baths, incense, animal skulls and amulets.

The mother consulted a dog-eared book on the spirit world as she handed several colored candles from the shelves of the Original Products Botanica to daughter Brittany Alfarone, a 22-year-old college student.

“I don’t push anything on her,” Bentancourt insisted.

From New York to Los Angeles, from Chicago to Miami, shops specializing in the rituals of Afro-Caribbean and Meso-American spiritual beliefs offer a glimpse into how some of this country’s latest arrivals pursue their dreams.

In today’s tough economic times, the ubiquitous botanica has become a testament to the perseverance of those dreams.

Read more at Huffington Post.

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Being Latino contributors consists of individuals and partner organizations. They join us in our goal of providing our audience with a communication platform designed to educate, entertain and connect all peoples across the global Latino spectrum. Together we aim to break down barriers and foster unity and empowerment through informative, thought-provoking dialogue and exchanging of ideas. Giving a unified voice to the multitude of communities that identify with the multidimensional culture that is Latino.

Disclaimer: The views and opinions expressed in this article are solely those of the author and should not be understood to be shared by Being Latino, Inc.

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