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NASCAR drives to build Latino fan base

via Fox News Latino

The eyes of race fans will be on the AAA Texas 500 at Texas Motor Speedway this Sunday as NASCAR’s “postseason” is in full effect with just three Sprint Cup races to go.

But it won’t take more than a glance to realize that none of the 12 drivers vying for NASCAR’s annual championship are a minority. While the racing organization has worked hard to overcome the perception that it’s an all-white, male sport, a survey of the current field does little to shift that thinking.

Streeter Lecka/Getty Images) (2011 Getty Images)

At No. 17, Colombian Juan Pablo Montoya, who made the move to NASCAR from Formula One racing in 2006, is the only minority ranked in the top 20. In fact, on NASCAR’s drivers’ page, which features 40 of the sport’s top drivers, Montoya is the only minority at all.

The racing organization is seeking to change that – and NASCAR feels it is truly turning the corner on that front.

“[Diversity] is at the very core of our business,” said Marcus Jadotte, NASCAR vice president of public affairs and multicultural development. “We believe it is essential for NASCAR going forward to further diversify the field of competitors, the drivers and crew members, the athletes at the core of our sport. It’s a leading corporate and industry initiative.”

Read more at Fox News Latino.

About Adriana Villavicencio

Dr. Adriana Villavicencio is the youngest child of Ecuadorian immigrants. She has moved 29 times in her life, taking her on a journey from California to Bangalore, India, and New York City, where she recently earned a Ph.D. in Education Leadership and works as a Research Associate at New York University. An avid traveler, Adriana has collected experiences in four different continents and 16 different countries. But as a former high school English teacher, some of her fondest memories are those of her brilliant and brilliantly funny students in Brooklyn and Oakland. Adriana has contributed to several publications including the Daily News and, and is a managing editor for the Journal of Equity in Education. She earned a B.A. in English and an M.A. in English Education at Columbia University, and currently serves on the board of Columbia’s Latino Alumni Association (LAACU). She enjoys scary movies with red vines, Sauvignon Blanc, and her Maltese dog, Napoleon.

To learn more about Adriana’s education consulting company, please visit

Disclaimer: The views and opinions expressed in this article are solely those of the author and should not be understood to be shared by Being Latino, Inc.

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