Miami is becoming the new telenovela Tinseltown.
Most telenovelas are still produced in Mexico on the Spanish-language networks, Univision and Telemundo. But production has increased in Miami. Today, five telenovelas are being shot in Miami and last year, producers spent a $40 million in Southern Florida, up from $11.5 million in 2009.
Even though filming in Miami is more expensive than in Mexico, Miami productions allow networks to charge advertisers more. In addition, there is a growing Hispanic audience in the states and unique opportunities for marketing.
Read more at The New York Times.