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Latinas: Are you good at finding the best deals? Do you wait until you can buy something on sale? Do you research promotions and coupons online to save money? If you answered yes, turns out you’re part of a trend.
Based on a nationally representative survey, a recent report showed that Hispanic women are more likely to engage in savvy shopping practices than other demographic groups. Some of these included actively using mobile devices and conducting online searches to save money. The report called them early adopters of the future of shopping, turning to the internet and technological devices in addition to in person retail.
This isn’t new to many of us who saw our mothers and grandmothers stretch their centavos to support their families. But, consider some of these numbers: The survey found that 75 percent of Hispanic women are using coupons to get the lowest sale price, that 54 percent only buy items that are on sale, and that 63 percent travel further to shop at a store where they can save money.
And in 2012, women are strategically using technology to save a buck as well. Nearly 60 percent of Hispanic women use apps to search for the lowest price, 53 percent search online before going shopping, and 53 percent are using their mobile devices in the store to find electronic coupons, sales, and discount codes.
When compared to other ethnic demographic groups – Caucasian and African American women – Hispanic women ranked higher on these shopping behaviors by about 10 percentage points.
These patterns could have significant implications for how advertisers target Latino shoppers, particularly women, and the role of technology in the future of retail.
About Adriana Villavicencio
Yes they are. They say things like “fijate que esos red shoes estaban on sale y los compre at 50% off.”
Hum..idk..I hate shopping n dont believe in labels etc..but I dont think so..Latinas xcept myself cz im Jsta cna lol but typically I’ve noticed Latinas have expensive taste like beautiful designer things n jewelry. So I gta disagree ..Latinas r big spenders most of are ..
From wht I’ve seen:)
¡La piña está agria! I know I have expensive taste, but why pay full price?!?!
I’d say Asians are better with their money when it comes to shopping. It’s hard to generalize. Besides, we cannot lump all Latinas into one group.
Me myself hell yeah… not ur “typical” latina when it comes to labels or designer jewlery.. I buys things when they are on sale… I compare shop & I use coupons… esp shopping for food….
I love me some sales racks!
Hell yeah! The deals find ME!
More cheaper is the word.! You should see my mom
I use shopsavvy and barcode scanner apps- to see who near me sells the lowest
As long as it looks good and fits awesome plus a great price, shopping heaven. Love the feeling you get when your walking home with your new purchase(s). Enjoy ladies, we deserve it!
Agree
I always feel great when I go shopping & get great deals on high quality products 
That’s the stupidest thing I ever heard. Nobody is “savy” at shopping.
No different than any other lady looking for a sale or a knock off when wanting to look nice while penny pinching. I can find good prices whether for clothing or food. Ya gotta know where to shop.
That they are cheaper doesn’t mean that they’re smarter at shopping! = fact
Ahem: Excuse me…yes….we most certainly are more….than….
i really would like to know the answer to that becuse mi mami don’t like to shop
100%
^^^
75 percent
99.9%
The best, as usual
We all do
Cien por Cien
True 10000% my mom always does !!