Being Latino on Google Plus

Stop eating turkey! It’s time to start Christmas shopping!

A couple weeks ago, I read on Twitter that Nickelback was playing the halftime show at the annual Detroit Lions’ nationally televised Thanksgiving game. Well, this really ticked off a loyal Lions fan. In fact, the dude hates Nickelback so much that he decided to create an online petition to prevent the Canadian rockers from playing on Thanksgiving Day.

I know there are more important things in the world (like the Demi-Ashton split, OMG!), but anytime you can stick it to Nickelback, you do. I signed that petition, and entered my email (should have entered a fake one, dangit). You can now add to the to other 30+ organizations that send me an email every three to five days.

Earlier this week, however, I got an email from them that I actually didn’t delete 0.8 seconds after reading the subject. Apparently, select Target stores decided that 4 a.m. was too late to open on ‘Black Friday.’ Fearing that they’d miss the 2:30 a.m. rush of shoppers, they’ve opted to open their doors at midnight on November 25. This prompted Target employee Anthony Hardwick (who wasn’t even scheduled to work that day) to start an online petition to protest the midnight opening (at time of publication it has over 165,000 online signatures).

To be fair to Target, they’re not the only ones opting for a midnight opening. Best Buy, Macy’s, and Kohl’s (among many others) will also open at midnight. Not to be outdone, Walmart Supercenter stores will be open all day on Thanksgiving (regular Walmart opens at 10 a.m.).  Even Toys “R” Us is going to open at 9 p.m.

Are things that bad that we can’t even wait a few extra hours to begin shopping for Capitalismas Christmas? Is 6 a.m. too late to step all over others and possibly kill them to save $40 on a 42-inch HDTV that you don’t need and might not even be able to afford? How about we just forego Thanksgiving altogether and move Black Friday to November 1st?

I admire the risk that Hardwick is taking for standing up to his employer. For many people, the holidays mark one of the few days that they get to spend with their families. But that doesn’t matter to the businesses that are requiring their employees to cut their day short, and in some cases, miss it completely. Look, I love Navidad just as much as any other practicing agnostic, but it can wait until after the fourth Thursday in November.

Before we go and blame the big bad corporate monster for messing things up yet again (though they do deserve their share of blame), we have to look in the mirror. “If you build it, they will come.” And boy, do we ever. We’d rather wait in line outside of a Walmart with a bunch of strangers…chilling with the fam can wait! It almost seems like that attitude is ingrained in our culture now, and it’s sad to see how easily we’ve been manipulated by the commercialization of the Christmas.

About Cristopher Rubio

Cris was born in McAllen, Texas to a Mexican mother and Salvadoran father. A well-rounded student and basketball player in high school, Cris attended the University of Texas at Austin. As an undergrad, Cris was highly involved with various student organizations in the Latino community, including Lambda Theta Phi Latin Fraternity, Inc. He credits many of the people he met during this time with helping him realize his passion for equality and social justice.

After graduating with a B. A. in Mathematics, Cris was selected as a 2007 Teach for America Corps member in Atlanta, Georgia. He taught high school mathematics for three years in southwest Atlanta. In 2010, he enrolled at the University of Georgia to pursue a Master’s Degree in Educational administration and Policy. Although he has a passion for education, he’s just as passionate about writing, especially when it involves his community. He wishes he could spend less time watching basketball, fútbol, football, boxing and rooting for his beloved Arsenal, but some things can’t be helped.

Disclaimer: The views and opinions expressed in this article are solely those of the author and should not be understood to be shared by Being Latino, Inc.


  1. Authors note: Made a mistake on the following sentence “Walmart Supercenter stores will be open all day on Thanksgiving (regular Walmart opens at 10 a.m.).” That should read 10 PM, sorry about that.

  2. Michelle Curtis says:

    Awesome article. Thank you for writing this.


  1. […] and start practicing its holiday customs: spending all our savings, maxing out our credit cards, chasing after merchandise, attending parties and over-populating our closets with stuff we’ll never wear again. All this in […]

Speak Your Mind