Let’s talk about the sexy Latina stereotype. Again. This topic doesn’t get old, you know why? Because Latinas are still sexy and they will always be. There’s no way of changing that reality (why would we want to anyway?), but we can modify the way our sex appeal is interpreted and portrayed.
Thanks to our unique blend of races, Latina women are exquisitely beautiful. We also like to look good. We follow fashion trends, wear makeup, and keep our hair stylishly coiffed. According to a study by Nielsen Media published earlier this year, hair care, women’s fragrances, and grooming aids are in the top ten product categories for Latino consumers in the US, who spend more money on these items than the average shopper.
I personally think it’s great that Latinas take pride in their appearance. It’s a cultural phenomenon and apparently the whole world notices. Take the Miss Universe pageant, for example; young female delegates from all over the globe are judged on
how hot they look in a bikini beauty, elegance, and intelligence in order to decide who’s the fairest of them all. As frivolous and irrelevant as these competitions seem, many people take them seriously because, after all, who wouldn’t like to be told they’re the best looking people in the entire universe? Latinas have won the title 21 times in the pageant’s 59 year history, not to mention over a hundred runner-ups and semifinalists.
When I first moved to the US twelve years ago, I immediately realized there’s a difference between the way women look here and the way they look back home in Puerto Rico. Unless you go to trendy cities full of über-fashionistas like New York City or LA, America is generally full of frump. I live in suburban Orlando, Florida aka Frumpyville, USA. No style, no makeup, no swagger, zip, zilch, nada. Here, you can go to the store in pajamas and you don’t even have to brush your hair if you don’t want to. Clearly, this makes Latinas stand out even more.
However, and due to the negative and unrealistic stereotypes of Latina sexiness portrayed in the media, some Latinas make the terrible mistake of wearing clothing that is inappropriate for their body types, their age, or the occasion. Instead of looking sexy, they wind up looking completely ridiculous. A good example of this is wearing low-cut skinny jeans with the not-so-lovely love handles hanging out on the sides. These Latinas blow it by falling for this erroneous notion that our sexiness stems from showing cleavage or wearing skin tight jeans and super short hemlines.
Listen up, amigas. It’s a good thing to celebrate our femininity, but let’s keep it classy. Although it’s nice to wear something revealing every now and then, trying to dress like a sexpot all the time can make you commit serious fashion faux pas and feeds the stereotypes that conceal the real source of our outrageous sex appeal.
You see, in reality, what makes Latinas so sexy is that we are smart, independent, humorous, warm, and passionate. We are friendly, generous, loving, sensual and romantic. We work hard and are excellent mothers and wives. We have that special je ne sais quoi that has nothing to do with physical appearance – the fact that we look amazing is just an added bonus. Sexiness is ingrained in our DNA. Contrary to the saying: “La mona, aunque se vista de seda, mona se queda”, a Latina could be wearing a moo moo and she would still be muy caliente.