via NY Daily News -
“My grandfather opened a bodega to put food on the table,” said Alicea, 39.
Two generations later, the grandson is also an entrepreneur, but he’s branching out in ways his grandfather never imagined.
After launching a real estate business in the Bronx, Alicea and his two business partners decided to fill a void in Alicea’s Throggs Neck neighborhood by launching an upscale Cuban restaurant.
The trio, who all grew up in Latino households in the Bronx, hired celebrity chef Alex Garcia and last November launched Havana Caf. Now they’re serving up fancy dishes like Pizza Cubana to an ethnically-mixed crowd.
In many ways, Alicea is the face of a new generation of Latino small business owners in the city. With the advantages of education and experience, they are forging into new areas, making inroads in sectors like media and advertising, construction, technology, real estate and finance.
Read full article at NY Daily News.