Yes, we know Twitter is huge. Having been on it for a year, we have been amazed by its power. To those that need to understand, Twitter flattens the world for you. You have instant access to people, and if you build your relationships right and don’t get caught in a numbers game (remember: it is quality over quantity), you can find Twitter success and maybe even start your own social media movement.
So, as we tweeted and connected with people about us, about our family company, about our amazing talent that is Fernando Varela, we kept trying to make Twitter our own, since in the end, everyone on Twitter has the ability to create their own universe and world.
One day in April, it clicked and it started with a simple tweet. You see, we knew that Twitter’s #FollowFriday was a major Twitter tradition, where people recommend other people to follow. But there was something about it that didn’t feel right to us. Sure, the intent was admirable, but it lacked something to us: it wasn’t speaking to who we were as Latinos.
Then came one tweet that we proclaimed: starting this Friday, #VivaViernes will begin. Don’t just recommend people to follow, add a little mojito to it. We started and it was just us, posting music, discussing Latino issues, connecting people to others.
Add a theme song, like the great Héctor Lavoe:
A playlist on iTunes: VivaViernes Playlist
An article in Fast Company: The Twitter Thought DJs and Influencers
And the movement is strong and growing every week. Yes, you CAN create your own world in Twitter and it just takes one tweet.