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LinkedIn, what did you expect? Does technology replace ‘Palancas’?

 I first heard of LinkedIn at a technical conference in 2007. A colleague sent me an invitation to connect after hearing my presentation. I was hesitant; at the time I only used email to stay in contact. I joined because my current method was inefficient. I lost track of more people than I actually knew.

 At the time LinkedIn had about 14 million users and was debating allowing a photo. Today it boasts 200 million users. I post my career or project highlights, skills, patents and papers. I’m a member of a few interest driven clubs and manage one for locals in my area of expertise. I post announcements, member profiles and periodically organize professional activities. Recruiters periodically contact me with opportunities which are actually a great fit. I’m glad I joined. I do want to stay in contact with colleagues without tracking email addresses. Other social media sites aren’t appropriate for a professional acquaintance. I don’t want to see photos of their family vacations or hear their political views.


However, I was speaking with an acquaintance in another profession. He said he joined, worked on increasing connections and nothing. He had no big breaks or extra consulting work. This made me wonder, does LinkedIn and similar sites bring career opportunities for people in Education, the Arts, Legal, Management, or Retail. Do you still rely on word of mouth or ‘palancas’/connections? If you joined, what were you expecting and what is the reality?


Julia Perez is a electrical engineer and a Being Latino Contributing Writer.

About Being Latino Contributors

Being Latino contributors consists of individuals and partner organizations. They join us in our goal of providing our audience with a communication platform designed to educate, entertain and connect all peoples across the global Latino spectrum. Together we aim to break down barriers and foster unity and empowerment through informative, thought-provoking dialogue and exchanging of ideas. Giving a unified voice to the multitude of communities that identify with the multidimensional culture that is Latino.

Disclaimer: The views and opinions expressed in this article are solely those of the author and should not be understood to be shared by Being Latino, Inc.


  1. Daniel Ruiz says:

    I’m in the the legal field and I know of no one who has received a job via LinkedIn for law. However, many attorneys use it to attract new clients or if they are trying to leave the legal profession.

    My friends in marketing and/or sales swear by it.

  2. I started using Linkedin last year with the sole purpose of networking and creating long lasting professional relationships. I made sure it was up to date and every time I met someone worthy of Linkedin I try to become his/her contact.
    However, I didn’t get a job or internship based on this tool. I met people in real face to face time, created relationships that became professional networks and now I am a full time employee based on those relationships, not because of Linkedin.
    It believe this is not the all-purpose tool to get a job, but it can help if used correctly.

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