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A new Latino Mayor for L.A.

Los Angeles has never had a Mayor like the one that Emanuel Pleitez will be if he wins the mayoral race, on Election Day, March 5, 2013.

“Let Pleitez debate”, “they will not silence us,” and “si se puede” were chanted by Pleitez supporters at rallies in front of the Hollywood Chamber of Commerce and most recently, the League of Conservation Voters debate. His two campaign offices are run by a talented team of young professionals with the passion for change and voices loud enough to be heard.

So who is Emanuel Pleitez?

As a Latino candidate leading a grassroots movement for the underserved, Pleitez is the embodiment of the passion that Latinos carry from their parent’s tierra and in their hearts.

It just so happens that he is also a Stanford graduate, the former Chief Strategy Officer of Spokeo, Board of Directors Chair of the Hispanic Heritage Foundation, Board of Directors Chair of the Salvadoran American Leadership and Educational Fund (SALEF), served as Special Assistant to Mayor Antonio Villaragosa, and was personally selected to serve on President Barack Obama’s Treasury Department Agency Review when he became member of the Obama-Biden Presidential Transition team in 2008 and again in 2009 to manage President Obama’s Economic Recovery Advisory Board..

Born in south Los Angeles to Mexican and Salvadoran immigrants while raised on the eastside of Los Angeles taught him that success is not given but earned. Most importantly, it taught Emanuel how to do more with less.

On Saturday, December 15th the first televised debate of this year’s mayoral race, was held. Though on the ballot, Emanuel Pleitez was excluded on the grounds that he had not raised $200,000, despite outraising one of the other candidates in the third quarter.

But Emanuel Pleitez and his supporters would not be silenced. During the live debate, Pleitez supporters inside the venue interrupted the debate by standing and chanting, “Where is Emanuel Pleitez” and  “let Pleitez debate.” The protest caused a one-minute blackout across live television and after being escorted out, the supporters inside joined the protest already underway in front of the debate venue.

Emanuel used Twitter handle @PleitezforLA to propose answers to debate questions in real-time. Within days of the peaceful protest the city is buzzing and NPR, The Examiner, LA Weekly and the Los Angeles Times, noted that indeed Emanuel and his campaign will not be silenced. He has now been invited to numerous future debates, one of which is televised. With his emphasis in education, job creation, and infrastructure Pleitez has assembled a team of young, fearless, and driven professionals.

If elected, Emanuel Pleitez will be the first Salvadoran mayor of Los Angeles. “We Salvadorans have to understand that charisma alone isn’t enough to run for office-we have to go to college and get on-the-job experience to complete for leadership positions” said Emanuel Pleitez to Fox News Latino.

Some say age is nothing but a number but when it comes to Emanuel Pleitez, age is only indicative that he has done more in 30 years than most politicians will do in a lifetime.

Below you can find the team’s campaign video with live footage of the protest


 Cynthia Pleitez, Guest Contributor

About Adriana Villavicencio

Dr. Adriana Villavicencio is the youngest child of Ecuadorian immigrants. She has moved 29 times in her life, taking her on a journey from California to Bangalore, India, and New York City, where she recently earned a Ph.D. in Education Leadership and works as a Research Associate at New York University. An avid traveler, Adriana has collected experiences in four different continents and 16 different countries. But as a former high school English teacher, some of her fondest memories are those of her brilliant and brilliantly funny students in Brooklyn and Oakland. Adriana has contributed to several publications including the Daily News and, and is a managing editor for the Journal of Equity in Education. She earned a B.A. in English and an M.A. in English Education at Columbia University, and currently serves on the board of Columbia’s Latino Alumni Association (LAACU). She enjoys scary movies with red vines, Sauvignon Blanc, and her Maltese dog, Napoleon.

To learn more about Adriana’s education consulting company, please visit

Disclaimer: The views and opinions expressed in this article are solely those of the author and should not be understood to be shared by Being Latino, Inc.


  1. Martifr says:

    Is not becoming a US citizen alo a requirement for success, in addition to college and ojt? Must have been an oversight…

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