It is estimated that more than 22 million Hispanics will be eligible to vote in 2012 and that voter turnout could be as high as 12 million.
Not only are Latinos the fastest growing block voters, they are especially important in battleground states with large Hispanic populations, such as Florida, Nevada, New Mexico and Colorado. In fact, the only places where Republicans lost elections in 2010 were places with huge Latino numbers.
Because of their potential power in the next election, both parties have spent substantial resources courting the Latino vote. The Republican National Committee, for example, created the position of Director of Hispanic Outreach and named Hispanic outreach directors for six battleground states. Meanwhile, the Obama campaign released Spanish language ads in the battleground states Colorado, Nevada, and Florida.
But Latinos want politicians to do more than just speak Spanish. They want them to address the issues that matter them to them…and that means more than just immigration. In fact, according to recent polls, Latinos care about the economy and education more than immigration.
Read more at NPR.