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How are businesses reaching the Hispanic consumer?

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In a recent New York Times blog post, a question on the minds of many Latinos was discussed: In spite of the figures, the projections, the potential, why aren’t all businesses courting what will soon be the biggest ethnic group in America? It’s not that there is no interest in doing so. On the contrary, Read More

When marketing meets psychology

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Have you ever noticed that when you watch a movie involving a car chase, a commercial comes on trying to sell you on an allegedly safe car? Yea, I didn’t notice that either. How about how most OTC sleep aids are a pale blue color? That one also passed me by. When marketing meets psychology, Read More