Intellectually Entertaining. Socially Relevant.
When it comes to piquing the interest of America’s fastest growing purchasing power, advertisers will have to think again. A new study indicates that Latinos not only do not view themselves as a niche, they also resent being lumped into a general category that’s defined merely by cultural background. The Study A new study conducted Read More
In a recent New York Times blog post, a question on the minds of many Latinos was discussed: In spite of the figures, the projections, the potential, why aren’t all businesses courting what will soon be the biggest ethnic group in America? It’s not that there is no interest in doing so. On the contrary, Read More
Chase Bank has announced a recent initiative where they will offer 8 small businesses the opportunity to win a grant to use towards their company (should they make it through a few rounds). Today, Being Latino has decided to join the race and will need YOUR votes to get through the 1st round. Since launching Read More
Can George Clooney do any wrong? Good looks, acting talent, and an activist (he was recently arrested at the Sudanese Embassy for protesting the actions of the country’s president Omar Al-Bashir, an alleged war criminal). For his next act, he has announced that he is partnering with Rande Gerber, Cindy Crawford’s husband and owner of an Read More