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Living in Los Angeles as a Latina interested in arts and entertainment, opportunities to connect with communication, film and media executives who understand the multifaceted Latino consumer are few and far between. I know I’m preaching to the choir but with over 50 million of us in the U.S., our power in the marketplace should Read More
When it comes to piquing the interest of America’s fastest growing purchasing power, advertisers will have to think again. A new study indicates that Latinos not only do not view themselves as a niche, they also resent being lumped into a general category that’s defined merely by cultural background. The Study A new study conducted Read More
In a recent New York Times blog post, a question on the minds of many Latinos was discussed: In spite of the figures, the projections, the potential, why aren’t all businesses courting what will soon be the biggest ethnic group in America? It’s not that there is no interest in doing so. On the contrary, Read More
Marketers across a variety of industries are trying to figure out the magic formula for capturing the Latino audience. One of the latest experiments is a joint effort by ABC and Univision for an English language cable channel aimed at Latinos. But there are some tired pitfalls the new channel should avoid, including: Cartoonish or Read More
Have you ever noticed that when you watch a movie involving a car chase, a commercial comes on trying to sell you on an allegedly safe car? Yea, I didn’t notice that either. How about how most OTC sleep aids are a pale blue color? That one also passed me by. When marketing meets psychology, Read More