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The Economist goes “Hispanic Hollywood“: “For many media companies the 2010 census was a wake-up call: it showed that around 51m Americans, or 16% of the population, are Hispanic. Between 2000 and 2012 their numbers rose by around 55%, more than four times the growth rate for the general population. Hispanics are also younger on Read More
As the Latino population keeps growing, it is hard for big companies to not take notice. Especially since the Latino community represents a powerful buying power. A buying power that larger companies and mainstream media are trying to attract by openly courting the Latino consumer. This means offering products and services that Latinos connect with, Read More