About

How it Started

Our Mission:

Being Latino aims to create an online destination where Hispennials, living a 200% lifestyle, connect and share common experiences related to Latino culture. 

Being Latino was created for and by Hispennials and continues to stay rooted in being truly social and multicultural from our staff to our contracted talent and production teams.

Meet the Team

  • Lance Rios

    Founder

  • Patty Marrero

    Head of Sales

  • Melonie Echevarria

    Senior Manager of Operations

Our Audience

  • 26MM Followers: 24.3M on Facebook,

    1.7M on Instagram, 40K on Twitter

    600 MM Total Organic Monthly Video Views

  • LOS ANGELES, CA


    HOUSTON, TX


    CHICAGO, IL


    NEW YORK, NY


    DALLAS, TX

  • HOUSEHOLD INCOME PERCENTAGE OF AUDIENCE

    Under $25K 24%

    $25-50K 23%

    $75-100K 11%

    $100-150K 13%

    $150-200K 5%

    Above $200k 7%

  • 85% Prefer content in English

    15% Prefer content in Spanish

  • Female 65% Male 35%

    Note: Gender is listed as self-designated by users on their social platforms

  • 71% are between the ages of 19-32

    65% are female & 35% are male

    12-18: 7%

    19-25: 33%

    26-32: 38%

    33-39: 14%

    20-26: 6%

    47<: 3%

5 Reasons to Work with Being Latino

EARLY ADOPTERS

Founded in 2009, Being Latino has organically grown to over 26M followers across multiple pages with 4.6M on the main BL FB page. This has created a habit for our superfans of checking out our content on a regular basis as well as prioritizing BL in the follower’s FB feed.

ESTABLISHED

Being Latino is the only 100% Minority Owned/Staffed (NMSDC Certified) social media marketing company with a top-of-the-line, 3-story production facility with the ability to create any type of content.

LATINX

Being Latino authentically lives the Hispanic/American duality; reflecting the desirable LatinX audience that brands find hard to reach. BL’s content is created by Hispennials for Hispennials.

CLIENT CENTRIC

Quality of work and viral potential are always at the heart of what we offer. The client is always #1 and ease of execution is the main goal.

RESULTS

Being Latino’s efficiencies are unmatched while also providing scale and reach with a very hard to reach demographic. Data Study with every $200K+ Campaign.